The World's Most Valuable Brands

Top 10 Brands

Consumers lost trust in brands this year as the recession deepened, according to an industry report released Thursday, although longtime staples Coca-Cola and IBM retained their spots as the world’s two most valuable brands.

This is the first time the combined value of the world’s top 100 brands as ranked by Interbrand, a branding agency, has fallen in the 10 years Interbrand has assessed them.

Here’s a quick look at the top 10 brands and how they’ve changed in value from last year:

1. Coca-Cola, up 3% to $68.73 billion
   
   People still want to buy the world a Coke.
2. IBM, up 2% to $60.21 billion
3. Microsoft, down 4% to $56.65 billion
   
   Be that as it may, I’m a Mac user.
4. GE, down 10% to $47.78 billion
5. Nokia, down 3% to $34.87 billion
6. McDonald’s, up 4% to $32.28 billion
   
   I guess people are getting a Big Mac and Fries with that Coke.
7. Google, up 25 percent to $31.98 billion
8. Toyota, down 8% to $31.33 billion
9. Intel, down 2% to $30.64 billion
10. Disney, down 3% to $28.45 billion
    
    The recession even hurts Mickey!

To read the full story, go to:  http://www.chicagotribune.com/business/sns-ap-us-brand-rankings,0,2273360.story