Toyota recall shows why PR is important

The massive recall Toyota Motor Corp. definitely deserves a page in public relations textbooks.

The automotive industry leader recalled 270,000 vehicles for sticking accelerator pedals.

But it gets worse. Customer complaints are flooding in. Consumer deaths occurred in the U.S. And some of Toyota’s competitors, such as GM and Honda, are trying to profit from the opportunity with incentives for customers.

It’s a PR sh*tstorm. It definitely joins the ranks of some of the classics like Johnson & Johnson’s Tylenol recall, Exxon Valdez, Mattel and Pepsi.

But it shows us why effective strategic planning and reputation management is important in light of crises like these.

[Via http://samdunsiger.wordpress.com]

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